The Importance Of A College Ed Essay Example For Students

The Importance Of A College Ed Essay The Importance of a College Education You make a living by what you get. You make a life by what you give (Winston Churchill, circa 1940) Learning the importance of getting a good college education did not come to me until I was 31 years old. Many of my friends, and colleagues and I were of the same age, however they were far beyond me in educational levels. It was for this reason, and other reasons, including better society levels, and the ability to achieve my career goals, that I decided to go back to college. With rare exceptions, all Americans will need to participate in some sort of postsecondary, occupational skill-development program if they are to be productive enough in the new knowledge-based economy to earn for themselves and their families a decent standard of living. And understanding this led me to my decision to return to school. We will write a custom essay on The Importance Of A College Ed specifically for you for only $16.38 $13.9/page Order now Upon graduation from high school in 1987, and I immediately began working. My first job was was with the United States Navy where I stayed for almost 7 years. I attended Central Texas College as well during this time. Unfortunately, my heart and mind were not in my studies. I was more or less going to please others and because I thought it was the right thing to do. After three years of playing around and getting mediocre grades I decided to just concentrate on the Navy and my new family. Work within the Navy was fine. It taught me how to use the most important computer applications and learn great interpersonal and business relation skills. It was because of this 40 hour a week schedule that I completely cut off school for 5 years. I did not realize the impact this would have on my future. My mind told me I did not need a degree as long as I had a full time job with a good salary. But I soon realized that this blue collar work was not something I wanted to remain in for the rest of my life. While many of my peers were progressing, getting promotions and higher salaries, I remained the ever so needed administrative assistant in the Navy and now in the civilian world, preparing for my release from the Navy. I have to admit, I am great at what I do, or so I have been told on many occasions. However, the majority of what I do is not challenging enough to hold my interest for a long period of time. I have an intelligent mind and I intend to put it to full use. I want the doors of opportunity to come my way, and getting a proper college education will be the key. I have an even a greater chance to succeed because I will have work experience behind me as well my degree. Still and all, if I could do it again, I would have immediately attended college right after my high school graduation. If I had taken the correct course I would have already graduated and would probably be in a higher paying position. I was warned time and time again to go to school, because work would always be there. A hard head makes a soft behind. Personal growth through college education is an amazing thing, that is another reason I decided to go back is because I saw my beautiful 65 year-old mother walk the stage and proudly receive her Bachelors Degree in Nursing in the summer of 1998. She raised her children, and retired from 20 years of service at North Austin Medical Center as a Licensed Vocational Nurse and still decided to go back and get a degree. My mother has my utmost respect for her dedication for higher education. Even after all these years she couldve just relaxed and enjoyed the fruits of her labor, instead she chose to attend college again. After weighing all of my options and seeing all the signs I knew it was time to get back in the game. I mean, todays societys level of norm based on an individuals qualifications has three fold in the past 30 years, whereas more than 55% more high school seniors attend college than in 1968. .u71a080bf89a15cdc5fa20dd3c9e7e507 , .u71a080bf89a15cdc5fa20dd3c9e7e507 .postImageUrl , .u71a080bf89a15cdc5fa20dd3c9e7e507 .centered-text-area { min-height: 80px; position: relative; } .u71a080bf89a15cdc5fa20dd3c9e7e507 , .u71a080bf89a15cdc5fa20dd3c9e7e507:hover , .u71a080bf89a15cdc5fa20dd3c9e7e507:visited , .u71a080bf89a15cdc5fa20dd3c9e7e507:active { border:0!important; } .u71a080bf89a15cdc5fa20dd3c9e7e507 .clearfix:after { content: ""; display: table; clear: both; } .u71a080bf89a15cdc5fa20dd3c9e7e507 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u71a080bf89a15cdc5fa20dd3c9e7e507:active , .u71a080bf89a15cdc5fa20dd3c9e7e507:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u71a080bf89a15cdc5fa20dd3c9e7e507 .centered-text-area { width: 100%; position: relative ; } .u71a080bf89a15cdc5fa20dd3c9e7e507 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u71a080bf89a15cdc5fa20dd3c9e7e507 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u71a080bf89a15cdc5fa20dd3c9e7e507 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u71a080bf89a15cdc5fa20dd3c9e7e507:hover .ctaButton { background-color: #34495E!important; } .u71a080bf89a15cdc5fa20dd3c9e7e507 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u71a080bf89a15cdc5fa20dd3c9e7e507 .u71a080bf89a15cdc5fa20dd3c9e7e507-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u71a080bf89a15cdc5fa20dd3c9e7e507:after { content: ""; display: block; clear: both; } READ: Women In Math Essay Thesis (http//:bostonu.edu) Once where an individual could be successful and needed no college education, now needs to attend some form of continuing education institution. As a result, I am now attending the University of Phoenix. I now attend to college to please myself, and to create better opportunities for me and my future generation. It took a while for me to fully understand and appreciate what a college education could do. I admonish everyone, young or old to pursue their degree if they have not already done so. It is never too late.. .for education.

42 Must-Read Feminist Female Authors

42 Must-Read Feminist Female Authors What is a feminist writer? The definition has changed over time, and in different generations, it can mean different things. For the purposes of this list, a feminist writer is one whose works of fiction, autobiography, poetry, or drama highlighted the plight of women or societal inequalities that women struggled against. Although this list highlights female writers, its worth noting that gender isnt a prerequisite for being considered feminist. Here are some notable female writers whose works have a decidedly feminist viewpoint. Anna Akhmatova (1889-1966) Russian poet recognized both for her accomplished verse techniques and for her complex yet principled opposition to the injustices, repressions, and persecutions that took place in the early Soviet Union. She wrote her best-known work, the lyric poem Requiem, in secret over a five-year period between 1935 and 1940, describing the suffering of Russians under Stalinist rule. Louisa May Alcott (1832-1888) Feminist and transcendentalist with strong family ties to Massachusetts, Louisa May Alcott is best known for her 1868 novel about four sisters, Little Women, based on an idealized version of her own family. Isabel Allende (born 1942) Chilean-American writer known for writing about female protagonists in a literary style known as magical realism. Shes best known for novels The House of the Spirits (1982) and Eva Luna (1987). Maya Angelou (1928-2014) African-American author, playwright, poet, dancer, actress, and singer, who wrote 36 books, and acted in plays and musicals. Angelous most famous work is the autobiographical I Know Why the Caged Bird Sings (1969). In it, Angelou spares no detail of her chaotic childhood. Margaret Atwood (born 1939) Canadian writer whose early childhood was spent living in the wilderness of Ontario. Atwoods most well-known work is The Handmaids Tale (1985). It tells the story of a near-future dystopia in which the main character and narrator, a woman called Offred, is kept as a concubine (handmaid) for reproductive purposes. Jane Austen (1775-1817) Jane Austen was an English novelist whose name did not appear on her popular works until after her death. She led a relatively sheltered life, yet wrote some of the best-loved stories of relationships and marriage in Western literature. Her novels include Sense and Sensibility (1811), Pride and Prejudice (1812), Mansfield Park (1814), Emma  (1815), Persuasion (1819) and Northanger Abbey (1819). Charlotte Brontà « (1816-1855) Charlotte Brontà «s 1847 novel Jane Eyre is one of the most-read and most-analyzed works of English literature. The sister of Anne and Emily Bronte, Charlotte was the last survivor of six siblings, the children of a parson and his wife, who died in childbirth. Its believed that Charlotte heavily edited Annes and Emilys work after their deaths. Emily Brontà « (1818-1848) Charlottes sister wrote arguably one of the most prominent and critically-acclaimed novels in Western literature, Wuthering Heights. Very little is known about when Emily Brontà « wrote this Gothic work, believed to be her only novel, or how long it took her to write. Gwendolyn Brooks (1917-2000) First African American writer to win the Pulitzer Prize, she earned the award in 1950 for her book of poetry Annie Allen. Brooks earlier work, a collection of poems called, A Street in Bronzeville (1945), was praised as an unflinching portrait of life in Chicagos inner city. Elizabeth Barrett Browning (1806-1861) One of the most popular British poets of the Victorian era, Browning is best known for her Sonnets from the Portuguese, a collection of love poems she wrote secretly during her courtship with fellow poet Robert Browning. Fanny Burney (1752-1840) English novelist, diarist, and playwright who wrote satirical novels about English aristocracy. Her novels include Evelina, published anonymously in 1778, and The Wanderer (1814). Willa Cather (1873-1947) Cather was an American writer known for her novels about life on the Great Plains. Her works include O Pioneers! (1913), The Song of the Lark (1915), and My Antonia (1918). She won the Pulitzer Prize for One of Ours (1922), a novel set in World War I. Kate Chopin (1850-1904) Author of short stories and novels, which included The Awakening and other short stories such as A Pair of Silk Stockings, and The Story of an Hour, Chopin explored feminist themes in most of her work. Christine de Pizan (c.1364-c.1429) Author of The Book of the City of Ladies, de Pizan was a medieval writer whose work shed light on the lives of medieval women. Sandra Cisneros (born 1954) Mexican-American writer is best known for her novel The House on Mango Street (1984) and her short story collection Woman Hollering Creek and Other Stories (1991). Emily Dickinson (1830-1886) Recognized among the most influential of American poets, Emily Dickinson lived most of her life as a recluse in Amherst, Massachusetts. Many of her poems, which had strange capitalization and dashes, can be interpreted to be about death. Among her most well-known poems are Because I Could Not Stop for Death, and A Narrow Fellow in the Grass. George Eliot (1819-1880) Born Mary Ann Evans, Eliot wrote about social outsiders within political systems in small towns. Her novels included The Mill on the Floss (1860), Silas Marner (1861), and Middlemarch (1872). Louise Erdrich (born 1954) A writer of Ojibwe heritage whose works focus on Native Americans. Her 2009 novel The Plague of Doves was a finalist for the Pulitzer Prize. Marilyn French (1929-2009) American writer whose work highlighted gender inequalities. He best-known work was her 1977 novel The Womens Room. Margaret Fuller (1810-1850) Part of the New England Transcendentalist movement, Margaret Fuller was a confidant of Ralph Waldo Emerson, and a feminist when womens rights were not robust. Shes known for her work as a journalist at the New York Tribune, and her essay Woman in the Nineteenth Century. Charlotte Perkins Gilman (1860-1935) A feminist scholar whose best-known work is her semi-autobiographical short story The Yellow Wallpaper, about a woman suffering from mental illness after being confined to a small room by her husband. Lorraine Hansberry (1930-1965) Lorraine Hansberry  is an author and playwright whose best-known work is the 1959 play A Raisin in the Sun. It was the first Broadway play by an African-American woman to be produced on Broadway. Lillian Hellman (1905-1984) Playwright best known for the 1933 play The Childrens Hour, which was banned in several places for its depiction of a lesbian romance. Zora Neale Hurston (1891-1960) Writer whose best-known work is the controversial 1937 novel Their Eyes Were Watching God. Sarah Orne Jewett (1849-1909) New England novelist and poet, known for her style of writing, referred to as American literary regionalism, or local color. Her best-known work is the 1896 short story collection The Country of the Pointed Firs. Margery Kempe (c.1373-c.1440) A medieval writer known for dictating the first autobiography written in English (she could not write). She was said to have religious visions which informed her work. Maxine Hong Kingston (born 1940) Asian-American writer whose work focuses on Chinese immigrants in the U.S. Her best-known work is her 1976 memoir The Woman Warrior: Memoirs of a Girlhood Among Ghosts. Doris Lessing (1919-2013) Her 1962 novel The Golden Notebook is considered a leading feminist work. Lessing won the Nobel Prize for Literature in 2007. Edna St. Vincent Millay (1892-1950) Poet and feminist who received the Pulitzer Prize for Poetry in 1923 for The Ballad of the Harp-Weaver. Millay made no attempts to hide her bisexuality, and themes exploring sexuality can be found throughout her writing. Toni Morrison (born 1931) The first African-American woman to receive the Nobel Prize for Literature, in 1993, Toni Morrisons best-known work is her 1987 Pulitzer Prize-winning novel Beloved, about a freed slave haunted by her daughters ghost. Joyce Carol Oates (born 1938) Prolific novelist and short-story writer whose work deals with themes of oppression, racism, sexism, and violence against women. Her works include Where Are You Going, Where Have You Been? (1966), Because it is Bitter, and Because it is My Heart (1990) and We Were the Mulvaneys (1996). Sylvia Plath (1932-1963) Poet and novelist whose best-known work was her autobiography The Bell Jar (1963). Sylvia Plath, who suffered from depression, also is known for her 1963 suicide. In 1982, she became the first poet to be awarded the Pulitzer Prize posthumously, for her Collected Poems. Adrienne Rich (1929-2012) Adrienne Rich  was an award-winning poet, longtime American feminist, and prominent lesbian. She wrote more than a dozen volumes of poetry and several non-fiction books. Rich won the National Book Award in 1974 for Diving Into the Wreck, but refused to accept the award individually, instead sharing it with fellow nominees Audre Lorde and Alice Walker. Christina Rossetti (1830-1894) English poet known for her mystical religious poems, and the feminist allegory in her best-known narrative ballad, Goblin Market. George Sand (1804-1876) French novelist and memoirist whose real name was Armandine Aurore Lucille Dupin Dudevant. Her works include La Mare au Diable (1846), and La Petite Fadette (1849). Sappho (c.610 B.C.-c.570 B.C.) Most well-known of the ancient Greek women poets associated with the island of Lesbos. Sappho wrote odes to the goddesses and lyric poetry, whose style gave name to Sapphic meter. Mary Shelley (1797-1851) Mary Wollstonecraft Shelley  was a novelist best known for Frankenstein, (1818); married to the poet Percy Bysshe Shelley; daughter of Mary Wollstonecraft and William Godwin. Elizabeth Cady Stanton (1815-1902) Suffragist who fought for womens voting rights, known for her 1892 speech Solitude of Self, her autobiography Eighty Years and More and  The Womans Bible. Gertrude Stein (1874-1946) Gertrude Steins Saturday salons in Paris drew artists such as Pablo Picasso and Henri Matisse. Her best-known works are Three Lives (1909) and The Autobiography of Alice B. Toklas (1933). Toklas and Stein were longtime partners. Amy Tan (born 1952) Her best-known work is the 1989 novel The Joy Luck Club, about the lives of Chinese-American women and their families. Alice Walker (born 1944) Alice Walkers best-known work is the 1982 novel The Color Purple, winner of the Pulitzer Prize. Shes also famous for her rehabilitation of the work of Zora Neale Hurston. Virginia Woolf (1882-1941) One of the most prominent literary figures of the early 20th century, with novels like Mrs. Dalloway and To the Lighthouse (1927). Virginia Woolfs best-known work is her 1929 essay A Room of Ones Own.

SYSTEM MANAGEMENT Essay Example | Topics and Well Written Essays - 1500 words

SYSTEM MANAGEMENT - Essay Example However, every technology implementation requires extensive IT skills, education and training. This paper covers the analysis of different aspects of the information requirements and management decision-making at different organizational levels that require education and training. In this scenario this research will present a detailed analysis of different features of information requirements and management decision-making business systems implementation regarding education and training. Society is going toward the new era where the future fundamentally will be determined through peoples capability to intelligently utilize knowledge, a valuable global resource that is the personification of human intellectual technology and capital. Since, the new knowledge-based business and economy offer a great deal facilities for the distribution, utilization of information and knowledge, and its creation. Thus, in this latest economy, companies and individuals are required to pay attention on the ways that can be used to enhance and maintain their knowledge capital to bring innovation since the capability to adapt, learn, and change has turned out to be a core competency to survive in the marketplace (Psarras, 2007) and (Sunassee & Sewry, 2003). Psarras (2006) stated that it is apparent that in the latest knowledge-based financial system the need for training and education will increase. However, to effectively manage the economic system, new information technology offers the t ransformation in companies and individuals that will best attain their educational objectives as well as best satisfy the demand for business knowledge (Psarras, 2007). This paper presents a detailed analysis of the information requirements and management decision-making at different levels within the education and training sector. Martins (2007) outlined that in last decade business and corporate knowledge management (KM) have started to come out as an area of interest in business,

Explain and analyze how our Founding Fathers meant for the president Essay

Explain and analyze how our Founding Fathers meant for the president to be chosen, what has changed, and your own analysis - Essay Example The constitution stipulates on the process of electing the president of the US, and the key factors necessary to establish the contestant who is eligible for the office. As outlined below, the script establishes the elections process and the various amendments to the constitution that America’s presidential elections (The Constitution 36). America is a federal state comprising of 52 states with the mandate to elect the president. However, the presidential candidate should win the party ticket of one the two parties, namely, the Democrat and the Republican, with all other state parties being affiliates to these two major parties. The first constitution implemented on stringent measures on who was to vie for the presidency (The Constitution 46). For example, stipulations were that for one to eligible to the position, citizenship would be a determining factor. The need was that he would declare his citizenship by birth and lived in the US for at least 14 years prior to bid for th e presidency. The constitution further stipulated on the age restriction of 35 years implying that no aspirant would crave for presidency whilst below the maximum age (The Constitution 55). As a tradition, the United States holds presidential elections at a four-year interval thus 2012 becoming the current presidential elections year. ... votes on the desired presidential candidate from either the democrats or the republicans with each choice of balloting dictating on the next president and vice-president of the America. However, after voting, the Electoral College casts the determinant votes which are the most critical as they tend to shelf those of the citizens (Brady 43). Initially, the constitution implied on a different protocol of appointing the president until the 19th century, when the constitutional amendments resolved the controversy over the second article of the American constitution towards the power of the voter and the electors. The constitution implemented that voters would elect their electors who would simultaneously elect the president through the majority college votes (The Constitution 45). In accordance to the constitution, the electors should be neutral, holding no significant office in the federal government as this would imply on the probability of democracy. Further, different states elect di fferent numbers of electors to coincide with the eligible number of representatives and senators outlined by the congress in relevance to the individual state population. The first constitution stipulated that the president would come from the majority count of the people; however, controversies arose on what would be the course of action whenever the voters could not elect a candidate with a majority count (The Constitution 49). Therefore, amendments presided to the current second article of the constitution that vests power over the electors to choose the president and [if they happen to fail, the constitution expressly allows the House of Representatives to cast votes. Amendments to the constitution and the presidential election process The congress dictates on the election date upon

Critical Evaluation of Adopting a simple profit-maximizing perspective Assignment

Critical Evaluation of Adopting a simple profit-maximizing perspective can have positive impacts for a firm - Assignment Example As it is figure out by some economists, those existence firms are surviving because they have achieved maximum profit based on profit maximizing level of that firm. The owner of the maximization of profit sets non-profit aims and ideas for its firm managers. The more the load a firm sets on returns and profits, it does not think much about the expenditure, which leads to maximize the profits of the firm (Kaneda & Matsui, 2003). Firms that do not maximize its profit are probably more out competing by proficient rival or acquired by people who can get better evaluation from it by following different plans and strategies (Romer, 2006). Managers are usually changed or fired if they fail to maximize firm’s profit which therefore shows that the profit maximization depends on behaviors of managers that should be consistent and it seems to be staying for long in that firm with the maximization of profits if managers adopt simple profit maximizing perspectives (Romer, 2006). ... The advance literature describes two models in the competitive model of the firm’s profit. The first model is the structure conduct performance model (SCP) that describes the extent of concentration in the industry, decides the behavior of the firm and its profitability (Stierwald, 2009). The higher concentration of the firm involvement can lead to higher profits and if the there is a difference between the characteristics of the firm such as level of efficiency, quality management and structure of organization, than the profitability of the firm is affected. The second model is the effect model, which states that within the industry, the firms are heterogeneous and they can be differentiated with their efficiency level. The firms that are more productive have a competitive benefit over the firms that are less productive and those firms earn high profits due to that high productivity (Stierwald, 2009). It is difficult that this requirement can regularly fulfilled by the firms as auditors have different figures related to profit and in order to maintain the profit maximization strategy, the firm should have regular and clear procedure of auditing. The focus of the firms should be on short-term profits because profit is given only once at a year therefore the firm should invest on long-term basis in order to gain the short-term profits (Anderson, Fornell, & Lehmann, 1994). Corporate Social Responsibility (CSR): A firm deliberately engages itself in social responsible activities to maximize it profits at private level according to some recent speculative and experimental studies (Schuler & Cording, 2006). The maximizing profit perspective of a firm can get hold of further profits

Case Study Of The Virgin Group

Case Study Of The Virgin Group Virgin Group is made up of more than 200 companies, which employ nearly 50,000 people all over the world. The business has witnessed continual growth since it was started. The revenues reached a record mark of 10 billion sterling pounds in the year 2006. This reveals the magnitude and level of business in which Virgin Group is operating. The nature of leadership in existence in Virgin Group draws many features from the personality of Sir Richard Branson. The business philosophy postulated by Sir Richard Branson believes that the ultimate results of customer satisfaction and shareholders gain is the responsibility of every individual. He believes that if the staffs are kept happy then the customers are going to be happy meaning that the shareholders will be happy too (Branson 1998, pp. 14). Consequently, the management of Virgin Group does not fall in to any particular model. It has a unique management structure whose characteristics do not fit those of the existing models. The amalga mation of concepts makes it distinctive. A critical review reveals that the success witnessed by Virgin Group can be attributed to the uniqueness of its management styles. Management Theorists like F Taylor first created the concept of scientific management. This scientific concept postulates that there are six main features of management, namely; experiment, observation, selection, standardization, and training. Scientific philosophy of management expects that rewards and employee compensation should be pecked on performance and co-operation. Although some facets of this theory are outdated, some of its features are still applicable in the business structure of modern times. As a good illustration, Virgin group may be having what appears as a relaxed working environment but some features of scientific management are in the application. Such aspects of scientific management used in Virgin Group include training, selection, and payment pecked on results. Some employees are compensated because of their outstanding entrepreneurial ambition and innovative thinking. Outstanding performance in Virgin Group is not only measure by the amount of financial input an employee has brought but also creativity and ability to think outside the box. Another model of management is bureaucracy, which sees the organization of business as one unit. The pioneers of this school of thought believed that family practices could not be delinked from the organization. Therefore, there a need to merge family goals with those of the entire organization. Organizational goals of Virgin Group cannot be dissociated with those of Sir Richard Branson. This is enough reason to conclude that the management style in the organization has some elements of bureaucracy in leadership. Max Weber first formulated this kind of management approach. The impact of the entire society is given considerable attention by the management. In this model, the organization forms an integral part of an amorphous society. Despite having some draw backs, this model has found its way in to the Virgin Groups management style. In a bid to meet the needs of the society it is serving, virgin management give priority to the impact, its strategies will have on society. This is the reason as to why Virgin Atlantic, an airline company under Virgin Group, has been on the frontline on the crusade for environmentally friendly jet fuel. Furthermore, there is an element of administrative theory in the management of Virgin Group. Propounded by Henry Fayol, administrative theory view management as a chronological process comprising of planning, organization, training, and coordination of functions. This model represents the transitional theory between the traditional and modern models. It is characterized by rigid and mechanistic tenets. Virgin Group has a little bit of these management principles. It has deviated from it by allowing liberalized management at departmental level. However, at the departmental levels, there is a need to advance the principles of management. The thoughts of employees should remain to be customized to suit these principles. The management of Virgin group with a heavy weight is contingency approach. The decision-making and plans executions are done with close reference to the problem at hand. This has seen the group attain notable milestones in streamlining its management, which eventually translates in to revenues. In this management model, the dynamics of business environments is appreciated. It recognizes the fact that different environments require different management approaches (Damanpour1996, pp 694). Concisely, it is true to argue that Virgin Groups success story of many years is a factor of many things including it optimal management model. The group has been able to amalgamate the presets of every model to suit its present needs. What is emerging vividly from this global organization is the fact that the efficacy of management is determined by its ability to move away from conventional and rigid requirements. Moving with the trends in the market has been proven beneficial in optimization of profits. From the descriptions given above, it is evident that Virgin Group leadership is a transformational. In transformational leadership the management looks beyond the compensation to employees. The model, which is in use at Virgin Group, explores the inner factors, which enhance performance of employees through motivation. On the contrary to the transactional model, which look at compensation alone, transformational leadership looks at the way of achieving high-level loyalty and commitment from the followers. The brand in the name of Virgin was founded in 1968. Since then it has grown beyond borders and become a worldwide product. Its venture into many different industries is a true reflection of the success. Sir Richard Branson is the present chairperson of the group. He is well known for his stylish but competitive leadership skills. Many analysts and scholars attribute the success of Virgin Group to the creative leadership skills of Branson. In the process of expansion, he took over several risky ventures in a more to diversify and improve his business. In most of his business plans, he focused on minute segment of a specific market and provided quality products or services. This approach allows for creation of small monopolistic markets with high profit margins. One major contributor to Bransons success story is his ability to lead people in exploring innovative and profitable ventures. Therefore, the leadership style depicted by Branson is a topic to be investigated in the following discussions. The kind of leadership philosophy advocated by Branson has been infiltrate into the entire company. Sir Richard Bransons leadership style falls in the category of transformational. He has an outstanding ability of bringing out the best out of humanity. Interpersonal and relational skills possessed by Branson are impeccable. He has close touch with the day to day activities of various companies within his group. The most common feature that has made him achieve great milestones in business development is the ability to motivate and rally fellow partners in pursuit of a business opening. If the recent acquisitions are taken as an illustration, he managed to convince fellow stakeholders in adoption of a new strategy. In his ventures, he looks for people who are outgoing and willing to start new businesses. His capacity building nature has made him an admirable leader of modern business. His focus spans beyond the orthodox perspective of employees where the management expects the workers to perform to deserve compensation. The interest of Branson surrounds asking the question as to whether a partner or employee is optimizing his or her capacity. He is interested also with people who are willing to take risks and the best in their tasks. For a long time, he has succeeded in bringing out the best out of his staff, a core character of transformational leader. There is no doubt about the fact that Bransons success since 1970s is attributed directly to his attitude towards management of a team. In his approach, the barrier existing between the employees and management is broken. In fact, many people working with him approaches business issues with a philosophy of achieving through innovative thinking and not adhering to the preset rules. Because of the ideologies propagated by Branson, all participants in the organization share similar values. He formulated his own style of leadership, priding himself on integrating the employees in to his style and seeking their thoughts on ways of improving value to customers. Employees are expected to internalize these values and respond in accordance to them. Integration of corporate values in leadership strategies means that there is little interference by external forces (Werdigier 2007, pp. 4). Nevertheless, Sir Bransons approach does not mean that the employees are entirely dependent on the chairpersons thoughts. They are equally accountable of their actions like fellow employees under transactional leadership. In order to motivate his employees, Branson and his management team, especially human resources management department have systems of enhancing commitment of employees through bonuses, stock options and profit sharing, and internal promotion wherever possible. Apart from Sir Bransons input in the success of the Virgin Group, there is a contribution of organizational culture in the company. Organizational culture existing in Virgin Group in fairly complex. The Group serves more than 100 companies operating separately in the industries which are not entirely related. The common feature within ever company in the group is the glamorous Virgin Brand. The brand remains unchanged in all companies operating in different businesses. This is a similarity, which puts a heavy responsibility on each department or division to positively represent the brand. The image reveals an overall image of quality and innovation inherent in the group. Through the creation of an exclusive brand, the company has been able to consolidate and maintain desirable loyalty levels among the customers. The diverse business portfolio evident in Virgin Group businesses is helpful in building and maintaining loyalty in various industries. This is the main reason as to why the company has witnessed high levels of success. The managers in the company employ the concept of creativity to encourage employees to enhance their contribution to the group in whatever level of hierarchy. They discourage the scenario where employees sit back to execute instructions. Employees have the capacity of producing cutting-edge products, which the whole company will be able to deliver to the market. They can also formulate ways of improving efficiency in the company. This is an outstanding feature of Virgin Group. Every individual has a say when it comes to products development. The management style in application at Virgin Group encourages members of staff to be competitive. This will eventually build a desire in the hearts of employees to see the company succeed so that they can be recognized as contrib utors to new and innovative business model. There is no clear cut between management and leadership within Virgin Group. Transformational leadership emanates from executives and top managers in the company. There are harmonized goals set by Sir Richard Branson and fellow company executives. Various companies within the group will work towards achieving those goals. These ambitious goals range from utilization of new technology, expansion in international markets, joint venture with other existing companies and loyalty among customers. Goals formulated at this level of management are communicated to every employee in the company. This is a beneficial strategy, which gives every employee a task to accomplish in fostering the groups mission. The senior management implores the employees to output their skills in such a way that they are going to complement the company (Virgin Group n.d.). The notion behind this effort is to advance the philosophy that the entire benefits of the group will eventually lead to individual gains for ev ery person involved. The contribution to the group will ultimately result in rewards for managers, employees, shareholders, executives, and customers alike. One desirable feature of Virgin Group is its organizational structure. Through its structure the company has succeeded in overcoming the challenges related to expansion. An expansive organization like Virgin Group must explore ways of handling the massive information within the company. Through its flat organizational chart, Virgin Group Limited has been able to handle it expansive business portfolio with much ease. The reduction of horizontal chain of command means that interdepartmental communication is enhanced. As the level of hierarchy moves down, the lower levels of management tend to concentrate more keenly on the management of the company. Although leadership is always encouraged among the managers, it requires some levels of strict management to make sure that the task has been accomplished. Different divisions within the company have different management function. At Virgin Group, managers have several goals of wide scope. Because of the fact that different divisions of the company are specialized in their operations, well-trained and qualified mangers are required to manage it effectively. In most cases, managers employed by the company have a firm background in their sector of specialization. They must also prove that they are capable by showing a successful record of accomplishment. It is the sole responsibility of managers within Virgin Group to ensure that day-to-day operations needed to keep the division running are executed effectively. Organization is a vital ingredient in the success of Virgin companies. Since the group in an amorphous company comprising of several companies, organization is very critical in putting together the processes (Human Resources Magazine, 2003). To start with, the company has many goals to be achieved like expanding the global presence and building of customer loyalty. The top executive are responsible for determining these goals and making them available to the entire company. The same executive must ensure that these goals are achievable for them to be received well by employees. However, caution should be exercised to ensure that the employees are not underutilized. Challenging goals are important for employees to feel that they are engaged in meaningful tasks. Organization of these goals within the division will ensure that specific targets are made. Every division has separate and specialized goals aimed at increasing market share and improvement of product and services. As the hierarchy advances to the junior staffs, goals become more precise and short lived. The targets set at implementation levels are easily achievable because they are very specific. These specific goals are formulated by division managers with close reference to those of the entire group. This system of information transfer enables the company to remain on track on the journey to meeting the targets set by executives. Virgin is a living evidence for the fact that this kind of organization is a major prerequisite for business success. Breaking down of general goals in to actionable points is a desirable feature revealed in Virgins organization. A healthy and workable organizational structure witnessed in Virgin Groups businesses is attained with many varying strategies. Transformational leadership is one of these strategies that have seen the company attain great heights of success. This strategy enables people of diverse backgrounds and ability to share a common goal. Through working together, a team can combine its members efforts and work towards achieving a common goal. Transformational leadership gives everyone an equal chance to output his or her ability without reservations. A critical review of Virgin Group business reveals that its versatile and innovative workforce is due to the transformational leadership in place. This is in contrast with transactional leadership in which employees are compensated according to performance. The draw back with this kind of leadership is that it breeds greedy employees whose goal will be to amass rewards as much as possible (Gill 2006, pp. 63). Conclusion In conclusion, there are many things to be learned from leadership and management of Virgin Group Limited. The company has cut itself a niche in various industries. It has also proven that all things are possible with dedication and commitment. Through the able leadership of its Chairman, Sir Richard Branson, the management team has come up with a unique formula of managing large-scale businesses like Virgin Group. To a large extend, the success of Virgin Group is directly attributable to the input of Sir Branson. He has succeeded in opening a new chapter of management, which deviates from conventional methods (Robert 2000, pp.4). His liberal and all accommodating approach is desirable. There is a formidable blend between management and leadership. A critical review of these two elements reveals that there is no clears cut between the two: a feature that has worked well for the company.

Mother Daughter Relationships - The Mother-daughter Relationship in Amy Tans The Joy Luck Club :: Joy Luck Club Essays

Mother-Daughter Relationships in The Joy Luck Club In The Joy Luck Club, Amy Tan explores mother-daughter relationships, and at a lower level, relationships between friends, lovers, and even enemies. The mother-daughter relationships are most likely different aspects of Tan's relationship with her mother, and perhaps some parts are entirely figments of her imagination. In this book, she presents the conflicting views and the stories of both sides, providing the reader--and ultimately, the characters--with an understanding of the mentalities of both mother and daughter, and why each one is the way she is. The book is organized into four sections, two devoted to the mothers and two devoted to the daughters, with the exception of June. The first section, logically, is about the mothers' childhoods in China, the period of time during which their personalities were molded, giving the reader a better sense of their "true" selves, since later in the book the daughters view their mothers in a different and unflattering light. Tan does this so the reader can see the stories behind both sides and so as not to judge either side unfairly. This section, titled Feathers From a Thousand Li Away, is aptly named, since it describes the heritage of the mothers in China, a legacy that they wished to bestow on their daughters, as the little story in the beginning signifies. For many years, the mothers did not tell their daughters their stories until they were sure that their wayward offspring would listen, and by then, it is almost too late to make them understand their heritage that their mothers left behind, long ago, when they left China. The second and third sections are about the daughters' lives, and the vignettes in each section trace their personality growth and development. Through the eyes of the daughters, we can also see the continuation of the mothers' stories, how they learned to cope in America. In these sections, Amy Tan explores the difficulties in growing up as a Chinese-American and the problems assimilating into modern society. The Chinese-American daughters try their best to become "Americanized," at the same time casting off their heritage while their mothers watch on, dismayed. Social pressures to become like everyone else, and not to be different are what motivate the daughters to resent their nationality. This was a greater problem for Chinese-American daughters that grew up in the 50's, when it was not well accepted to be of an "ethnic" background.

Chapter Three Doc

CHAPTER THREE METHODOLOGY 3. 0 INTRODUTION This chapter deals with research method. The research methodology applied for the purposes of this study covered areas like research design, population of study, sampling technique, data collection method, data analysis method and limitations. 3. 1 RESEARCH DESIGN Research design is therefore a plan for a research work, which aims at providing guidelines, which the research work is being conducted. The study employed a descriptive survey research design.A survey research design seeks to obtain information that describes existing phenomenon by asking individuals about their perceptions, attitudes and values (Mugenda and Mugenda, 2003). Descriptive survey research design is the systematic collection of data in standardized form from an identifiable population or representative (Oso and Onen, 2009). This design was adopted for this study because it intensively described and analyzed the role of employee welfare services on productivity of the e mployees of the case company. The method of questionnaire and interview are used in data collection.Data are presented in tables and a descriptive method is adopted in analysis. 3. 2 POPULATION OF THE STUDY According to Mugenda and Mugenda (2003), target population is the members of a real or hypothetical set of people, events or objects the researcher wishes to generalize the results of the research. The study targeted a population of about 400 comprising of clerical staff, officers, senior officers, middle-level managers, and top level managers that constitute the workforce of Leadway Assurance Limited. 3. 3 SAMPLING TECHNIQUE AND SAMPLING SIZEThe method of sampling used is proportional stratified random sampling. Firstly the whole population of employees is divided into departments, and a specific number of employees from each department were selected for the survey. The sample size of 100 employees was draw from the population. Mugenda and Mugenda (2003) observe that 30% of the target population is a good representation of the study. 4. 4 DATA COLLECTION METHOD The data for this study will be collected through the administration of structured questionnaires to a sample of employees selected from the head office.One hundred copies of the questionnaires were administered randomly to on the sampled employees. Eighty five (85) copies of the questionnaires were duly completed and returned which formed the basis of the analysis, while 15 of the questionnaires were considered as non-returns. The questions were tailored along a four point likert scale. The responses were coded and mapped into numeric values; the following mapping exists; strongly agree = 4 point, Agree = 3 points, Disagreed = 2 points, Strongly disagree =1 point (Azika,1991). 3. 5 DATA ANALYSIS METHOD The study adopted descriptive statistics in its analysis.Descriptive statistics according to Mugenda and Mugenda (2003) includes the statistical procedures that produce indices that summarize data an d describes the sample. Presentation of data was done by the use of charts and tables. The data collected was analysed using pie charts, tables and percentages. Due to the volume of the data involved Statistical Packages for Social Sciences (SPSS) was used employed to perform the statistical analysis. REFERENCES Madumere S. C (2012) A Guide to Research Methodology Vitaman publishers Lagos Mugenda, O. M. & Mugenda, A. G. (2003), Research Methods; Quantitative and Qualitative Approaches.Nairobi: Acts Press. Oyaide, W. G. , 1977. The Role of Direct Foreign Investment: A case study of Nigeria, 1963-1973. United Press of America, Washington D. C. Root, F. R. , 1984. International Trade and Investment. 5th Edn. South Western Publication Company, Cincinnati, Ohio. Serven, L. and A. Salimano, 1992. Private investment and macroeconomic adjustment: A Survey. World Bankobserver, 7(1). Tadaro, M. P. , 1999. Economic Development. 7th Edn. , Addison Webley Longman Inc. Reading Massachusetts. Voiv odas, C. S. , 1973. Exports, foreign capital and economic growth. J. Int. Econ. , 3(1).

Police Stop and frisk Essay

Is New York City’s Stop and Frisk law infringing upon Americans rights? In 2011, 685, 724 people were stopped and frisked by the police. This is a record high by more than 50,000 stops in New York City, 87% of the stops were either black or Latino, raising the question of is this morally ethical due to racial profiling (NYCLU, 2014). Why should an individual be stopped and frisked without probable cause? Stopping and frisking without probable cause is an act of racism, profiling someone due to their skin color is wrong, unethical, and creates an outlook that only, or mostly speaking people of color are our criminals of society. Black and Latino are not the sole criminals commiting just as many violent acts or same severity of crimes more than other people of society, so why should people of color be a higher concern than some not of color? If the laws of New York City say that any individual can be stopped and frisked, every person should be searched equally, instead of predominantly people of color. After all, every person of every race commits the same crime, and must be seen as an equal threat to society. For example, in The East Side of New York, police are heavily profiling. 50% of the population consists of blacks, and 39% percent being Hispanic. Only 8% of the residents over the age of 25 have a college degree (NYC, 2014). This has been a notorious area for police officers to stop and frisk. This is a prime example of a poor neighborhood being exploited to police abusing their power to stop and frisk being based upon the socio economic status of this specific neighborhood consisting of 89% colored individuals. â€Å"Today is the beginning of a long-overdue process: the reform of the NYPD to end illegal and racially discriminatory policing, said Vincent Warren, executive director of the Center for Constitutional Rights† (Fox News, 2014). Vincent Warren is The Executive Director of The Center of Constitutional Rights, also known as the CCR. This legal organization is in sole purpose in the effort to defend the rights of The United States constitution to defend the decloration of human rights (CCR, 2014). â€Å"Vince oversees CCR’s groundbreaking litigation and advocacy work which includes using international and domestic law to hold corporations and government officials  accountable for human rights abuses; challenging racial, gender and LGBT injustice†(CCR, 2014). It is important to note that organizations that are being supported by people such as Vincent Warren are going to high extremes to ensure the constitutional rights of every person, specifically speaking the counter argument of the stop and frisk laws are an injustice in not in New York City, but in every area of The United States. â€Å"For too long, communities of color have felt under siege by the police, and young Black and Latino men have disproportionately been the target,† he said in a news release. â€Å"We are eager to finally begin creating real change†(Fox News, 2014). It is important to note people with high political power such as Vincent Warren are advocating of change of the stop and frisk laws, making this topic of the morals behind the stop and frisk laws are wrong, and reform is necessary to protect The Constitutional rights of the people of America. The entire point of The Constituion is to protect â€Å"The People†. The main goal of the colonization of the Americas is to make life for the people, protecting the rights of every person, not to take away freedom or rights. There must be reform in order to ensure people are following the princples and morals being based upon in which The United States of America is formed. Not only are high ranking officials protecting the rights of people such as Vincent Warren, but the judges and prosectuors themselves who are prosecuting the people who are being arrested under the stop and frisk laws are in fact supporting the change of these laws. This is extremely vital to aknowledge due to the fact that the people who are being involved in the actual punishment of criminals are defending the rights of people, and specifically people of color as in the notorious East side of New York City. For example, â€Å"A judge ruled last year that the New York Police Department had discriminated against blacks and Hispanics when stopping, questioning and sometimes frisking people on the street. The judge ordered major reforms to the department’s implementation of the policy† (Fox News, 2014). With the support of the CCR (Center for Constitutional Rights) along with the encouragement of the Judges to amend the laws of stop and frisk is vital to the response that the stop and frisk laws must be taken more seriously to ensure that the princples upon which The United States of America is founded upon are being followed. I strongly believe the stop and  frisk laws are a complete infringement upon any single individuals constitutional rights. Politicians argue that the stop and frisk laws have been eliminating crimes off of the streets at a significant rate, but this does not excuse police force to profile and allow the judicial system to prosecute people who are being searched without probably cause. Probably cause clearly states, â€Å"sufficient reason based upon known facts to believe a crime has been committed or that certain property is connected with a crim e. Probable cause must exist for a law enforcement officer to make an arrest without a warrant, search without a warrant, or seize property in the belief the items were evidence of a crime†(Hill, 2014). Why should the laws obtaining to probable cause even exist if the law of stop and frisk is demonstrating the hypocritical aspect of probable cause? Probable cause completely cancels out when stop and frisk laws allow police officers to randomly search somebody when there is no clear evidence or reason for someone to be searched. The laws of stop and frisk must continue to reform, constitutional rights are very important to protect. As being stated by politicians and people working under the Justice System, the stop and frisk laws are wrong, and must be thrown out. Bibliography â€Å"Stop and Frisk Statistics in New York City Neighborhoods – Google Search.† Stop and Frisk Statistics in New York City Neighborhoods – Google Search. N.p., n.d. Web. 16 Apr. 2014. . â€Å"Stop-and-Frisk Data | New York Civil Liberties Union (NYCLU) – American Civil Liberties Union of New York State.† Stop-and-Frisk Data | New York Civil Liberties Union (NYCLU) – American Civil Liberties Union of New York State. N.p., n.d. Web. 16 Apr. 2014. http://www.nyclu.org/content/stop-and-frisk-data/. Light, Michelle. â€Å"East New York, Brooklyn.† N.p., n.d. Web. . â€Å"Lawyers: NYC Agrees to Reforms in Stop-and-frisk.† Fox News. FOX News Network, 30 Jan. 2014. Web. 16 Apr. 2014. .

University of Arkansas at Monticello Admissions

University of Arkansas at Monticello Admissions University of Arkansas at Monticello Admissions Overview: The University of Arkansas at Monticello has open admissions, meaning that all interested students have the chance to study there if they meet minimum application standards. Those interested in attending will need to submit an application, high school transcripts, and scores from the SAT or ACT. Admissions Data (2016): University of Arkansas at Monticello Acceptance Rate: -University of Arkansas at Monticello has open admissionsTest Scores 25th / 75th PercentileSAT Critical Reading: - / -SAT Math: - / -SAT Writing: - / -Whats a good SAT score?Compare SAT scores for Arkansas collegesACT Composite: - / -ACT English: - / -ACT Math: - / -Whats a good ACT score?Compare ACT scores for Arkansas colleges University of Arkansas at Monticello Description: Founded in 1909, the University of Arkansas at Monticello is a public, four-year institution located in Monticello, Arkansas. Little Rock is about 90 miles to the north. The school has small branch campuses at Crossett and McGehee. The university offers a wide range of academic programs at the associate, bachelors, and masters degree levels, as well as about 30 professional certifications. Academics are supported by a 17 / 1 student / faculty ratio, and the school takes pride in the personal attention students receive. The schools attractive campus includes a pond, farm land, and woods. In fact, UAM has achieved Tree Campus USA status every year since 2010, and the university is proud of the main campuss 1,433 trees representing 80 different species. UAM has the only School of Forestry in Arkansas, and over a thousand acres of the schools 1,600-acre campus are forest land used for research and instruction. Athletics are popular at UAM. Intramural sports include racquetball, bowling, billiards, wallyball, volleyball, and dodgeball. On the intercollegiate front, the UAM Weevils compete in the NCAA Division II  Great American Conference. Enrollment (2015): Total Enrollment: 3,643  (3,428 undergraduates)Gender Breakdown: 43% Male / 57% Female62% Full-time Costs (2016  - 17): Tuition and Fees: $7,210  (in-state); $13,060 (out-of-state)Books: $1,200 (why so much?)Room and Board: $6,338Other Expenses: $3,600Total Cost: $18,348  (in-state); $24,198 (out-of-state) University of Arkansas at Monticello Financial Aid (2015  - 16): Percentage of New Students Receiving Aid: 97%Percentage of New Students Receiving Types of AidGrants: 95%Loans: 60%Average Amount of AidGrants: $7,649Loans: $5,168 Academic Programs: Most Popular Majors:  Agriculture, Business Administration, Criminal Justice, General Studies,  Health and Physical Education,  P-4 Early Childhood Education Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 52%Transfer Out Rate: 20%4-Year Graduation Rate: 12%6-Year Graduation Rate: 18% Intercollegiate Athletic Programs: Mens Sports:  Football, Basketball, Baseball, Track and Field, Golf, Cross CountryWomens Sports:  Basketball, Golf, Softball, Track and Field, Volleyball, Cross Country Data Source: National Center for Educational Statistics If You Like University of Arkansas at Monticello, You May Also Like These Schools: Arkansas Tech UniversityHenderson State UniversityUniversity of Arkansas at Little RockUniversity of Central Arkansas (UCA)University of Arkansas at Fort SmithUniversity of Arkansas at FayettevilleHarding UniversityLyon CollegeHendrix CollegeGrambling State University

Journal Essay Example | Topics and Well Written Essays - 500 words - 36

Journal - Essay Example It is for this reason that the international community bypassed the government and channeled their aid funds through nongovernmental organizations (NGOs). From the time Haiti got independence, it has failed to construct proper buildings and have efficient infrastructure and public service in place. Decade after decade, the authorities in Haiti do not have much to show in terms of developmental goals achieved, despite receiving aid from several donors as well as grants (Brooks 1). From this, I believe the government might have no development plan in the first place or, its excessively corrupt officials are drowning any national, people-oriented agendas. It follows that a government that has no development plan or is full of corrupt officials cannot have a practical means of using aid to bring down poverty. It is argued that the aid received is not sufficient. However, that hardly seems the truth, because the highest number of NGOs per capita in the world is found in Haiti. I think Hai ti needs to do away with its anti-developmental cultural influences because, like Barbados, the both come from oppressive histories of slavery, but Barbados is not facing poverty problems to the extent witnessed in Haiti. Haiti is languishing in abject poverty because of the lack of a growth policy. It is true that much of the pledged money in terms of aid after the 2010 earthquake was not received, but the government did not portray the image and capabilities of an able custodian of the people’s aid. It is true that the government is by all means accountable to its people, albeit through democratically elected representatives, but NGOs are not. Yet, aid was channeled through the NGOs. In this sense, the government is doing itself more harm by allowing the international community to belittle it in full awareness of its subjects (Brooks 1). This all goes back to lack

Media Campaign analysis Essay Example | Topics and Well Written Essays - 750 words

Media Campaign analysis - Essay Example Don’t Smoke†, the health media campaign against cigarette smoking. Various aspects of smoking in relation to health of youth in the community will be discussed. Phillip Morris’ youth smoking prevention â€Å"Think. Don’t Smoke† (Morris, 2001) campaign which was widely publicised by media, is available online for school children and youth at SchoolTube (2009). The short video encourages children and young people to stop wasting their time and their life in smoking, and urges them to stop and The main reasons for searching for the online anti-smoking health campaign â€Å"Think. Don’t Smoke† was to address the issue of child and youth smokers in the community. Keen interest in helping the community overcome important hurdles is the reason for undertaking investigation and identification of this major addictive behavior among young people. The dangerous habit of smoking calls for strong preventive measures. Personally, as a non-smoker and firm believer in abstinence from smoking, one considers it imperative that the most susceptible age group should be educated and encouraged to refrain from smoking. Moreover, the untimely passing away of grandparents due to lung cancer has been a close and sorrowful encounter with the devastating outcomes of smoking. Hence, there is a keen interest in reaching out to the maximum number of people possible, to help save them from a downward health spiral. The SchoolTube (2009) anti-smoking campaign â€Å"Think. Don’t Smoke† is simply presented, with a number of people voicing their opinions against smoking, in a brief, effective manner. It can be easily understood and retained even by young children. A far-reaching and strong anti-smoking campaign through posters to be put up at schools and public places, will include the link to the SchoolTube (2009) campaign, for online access by school children and young people. This will be a large-scale community venture, with motivating speeches to be delivered at